I support brands that elevate the cultural value of fashion by fostering public understanding and encouraging more thoughtful consumption.
For a brand’s philosophy to be truly convincing, I believe the quality and craftsmanship of each creation are of fundamental importance.
In my work, there are three principles I hold in particular regard:

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Humor
I approach my work with sincerity, but I don’t view everything with excessive seriousness. Naturally, when leading a team and guiding a brand, there are often more challenges than triumphs. To brush things off and move on to the next step, I believe a timely sense of humor is essential.

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Essence
The more I immerse myself in the essence of the work, the greater my sense of fulfilment and achievement. In giving and receiving feedback with colleagues, I focus on the substance of the work rather than personalities, which helps to avoid unnecessary conflict within the team. By stripping away meaningless design elements, we create more space and time to dedicate ourselves to ideas that are genuinely meaningful.

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Ownership
Very often, what begins as work for the company ends up being an opportunity to strengthen my own abilities. More often than not, the results I present will not be dramatic enough to transform the brand overnight. Nor will every design be a revolutionary piece that turns the world on its head. Yet, by taking ownership even of the smallest tasks and striving at every step to create the best possible outcome, I am certain that one inevitably contributes both to personal growth and to the advancement of the company.